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AWARDS 2013, CATEGORY 1: Earnest for NetNames | B2B Marketing

Shortlist best integrated or multichannel campaign: ‘Search. Find. Stop’

NetNames had a job on their hands to grow its business as a leading global brand protection service. 

They needed a campaign that had plenty of cut through and brought leads flooding into the pipeline for the sales team to take care of.
A mix of impactful creative, personalised direct mail, a raft of thought leadership content and a supporting digital strategy helped them do just this – delivering over 72 meetings over the course of the campaign.

What did it involve?

• A fully integrated campaign that included inbound and outbound activity, sales enablement and content marketing.

• High impact direct mail – supported by tier 2 direct mail and email activity.

• Personalised URLs driving executives through to a microsite with tailored content, videos, case studies and sharing functionality.

• Supported by search, PR, social media, online display and press advertising

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