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B2B eCommerce Benchmarking Report | B2B Marketing

B2B eCommerce Benchmarking Report

There has been a significant shift in the way manufacturers, wholesalers and distributors approach their digital commerce channels. COVID-19 has accelerated the need for B2B businesses to have a robust eCommerce strategy.

So how does your digital commerce experience stack up? What features and functionality are on the rise, which are in decline, and, more importantly, why?

Filled with exclusive data and analysis, the Commerce B2B Benchmarking Report by 



Wunderman Thompson

can serve as a key input to inform your organization’s strategy and investments.

Download this report now by Adobe and Wunderman Thompson to:

  • Understand how B2B businesses across industries have changed their focus, strategy and mindsets to become digital-first market leaders
  • Learn first-hand how leaders are adopting elements of B2C eCommerce into the more complex aspects of B2B buyer journeys
  • Use this report as a tool to shape and adopt your own future strategy and sophisticated eCommerce experience


If selling through digital channels was secondary route to market for B2B sellers it’s now just jumped to #1 priority, so getting it right and benchmarking against the best is vital. 

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