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Benefits of Investing in Promotional Products for Brand Marketing | B2B Marketing

Many businesses many not realize that promotional products can really help with the branding of your company and can be a great complement to your Many businesses many not realize that promotional products can really help with the branding of your company and can be a great complement to your

marketing strategy

. Promotional merchandise, branded with your company name and/or logo should be considered an investment and part of the marketing budget. They are not only for companies that attend trade shows, even though that might be what they are best known for.  Giving promotional gifts to your current and potential customers can aides in branding, improves their opinion of your company, helps then remember your products or services, will make them more likely to buy from you, and is less expensive and more effective than other forms of advertising and marketing.

Promotional gifts are kept for a long period of time, this helps with branding.

When customers receive promotional products, they keep them for a long period of time. In fact, studies have shown that many people keep promotional products for an average of one year or longer. This increases the brand awareness of not only the person using the promotional item, but also those who are in contact with the recipient or see them using the product.

Promotional products improve customers’ opinion of your company and they are more likely to buy.

Everyone likes to receive something for free. Promotional product recipients do not mind getting a gift with a brand name or logo on it and accept it as part of the exchange. Once they keep the promotional product and use it, they become more and more familiar with your company name and therefore, more likely to purchase from you again. Promotional merchandise helps recipients remember your company and the products or service you offer when they are constantly reminded about it when using the promotional gift.

Promotional product marketing costs less per impression than other advertising.

Investing in a promotional merchandise campaign

can bring a greater return on investment than other types of advertising. Other types of marketing like radio and television ads can be easily forgotten. Promotional products can cost considerably less per impression, yet are kept for sometimes years and can also be passed onto or seen by other potential customers. When someone sees a  promotional gift being used by their friend or family member, it can be construed as an endorsement of your brand and helps get the word out to multiple people other than the one recipient.

Large selection of promotional products available.

There is a very large variety of different promotional products. Pens and mugs are probably the most common promotional gifts, but there are so many different kinds of products available now, you can choose products that represent your company and are relevant to your brand. Different themes or company cultures can be promoted through promotional products. For example, insurance companies that want to protect their clients might give out promotional safety products. A travel company might give out beach or travel related promotional products. Companies that want to show they care about the environment can give out recycled promotional gifts or even ones that reduce the carbon footprint left on the Earth.

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