There are many advantages to overhauling a business website to boost sales but the main gain is to stay ahead of the game and stand out from stiff competition. Times are constantly changing and consumer’s needs are evolving so it is imperative that you remain on form and up-to-date and a newly revamped site can help. Simply re-launching your website with a new design can give it that fresh start that you need and many firms are continuously adapting their websites to appear contemporary.
ITV News recently gave its site a face-lift in a fresh bid to take on the likes of the BBC and Sky News. The news provider’s new website included a 24 hour live news stream that featured updates on major stories from around the UK and abroad to compete with other providers. Other news outlets like the Guardian have made over their sites in order to rival competitors.
By restoring your site, you can ensure you have the latest systems and features of the digital age; and that the site is maximised to be conversion friendly. If there has been a layout that you have never really liked, you can tweak this at the same time as the renovation or completely redesign the look if the business is taking a step in another direction.
Is your site optimised for mobile device technologies? More and more consumers are viewing online services via their smartphones so a benefit of giving the site an overhaul is to ensure it meets these new demands. What is more, does it feature links to your Facebook and Twitter profiles? Social networking has exploded over recent years and it is an important aspect of your online marketing.
Another advantage is to stay up-to-date with search engine optimisation. It is the perfect time to evaluate the content to conform to Google’s latest algorithms and to make the site more efficient and cleaner. There are various benefits to refurbishing a website but it is important that you use an expert web design agency and hosting firm.
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