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BRAND NEWS: Stoke City sign extension with Interlink | B2B Marketing

Parcel delivery company,

Interlink Express

, has increased its support of Stoke City Football Club by signing a new advertising package with the club.

As part of the new contract Interlink Express will have a larger match day presence in and around the Britannia Stadium, including perimeter advertising. This represents part of a larger marketing push for the company and coincides with the completion of a multi-million pound rebranding programme.

To mark the occasion, a fleet of smart new Mercedes delivery vans and uniformed drivers were dispatched to the Britannia Stadium to meet manager Mark Hughes and first team regular Steven Nzonzi.

The delivery drivers were joined by a 38 tonne line-haul truck, also decked out in the smart new livery.

The rebranding has now been rolled out across Interlink’s fleet of 2,500 vehicles and nationwide network of 97 depots. The rebrand investment also includes new uniforms for staff, depot signage and marketing materials.

This rebrand aims to promote a much bolder, more distinctive and recognisable image for Interlink. 

Interlink’s CEO,

Dwain McDonald,

commented on the news: “We’re delighted to be extending our relationship with Stoke City Football Club. It is a fantastic family club, with a great community feel to it. A bit like Stoke City, we’ve come out of the shadows in recent years to play at the very top level – our success mirrors what has been happening at the Britannia, in many ways.”


Andrew Billingham

, head of commercial at Stoke City, said: “We’re delighted that Interlink Express have extended their relationship with us into a second year.

“I believe it is confirmation of just how much they have benefitted from the global exposure we are able to offer them, via LED perimeter advertising and the interview backdrop boards.

“We were honoured they chose to use the Britannia Stadium as the backdrop for the launch of their new branding and livery.”

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