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Brand stream | B2B Marketing

The Brand stream took place on day 3 of Ignite London 2020 on 25 June

Lessons learned from the integration and rebrand of a global multi-billion dollar tech company

Marisa van Vuuren, NTT

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Building a B2B brand

Edd Southerden, Bray Leino; Nick Webb, Fleetcor; Jessika Dammertm, Marlink; Bill Lovejoy, Cummins

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Inferno! A dive into content marketing hell

Sally Adam, Sophos

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Sally Adam

A secret language, neuro movies, and the Pepsi generation

Paul Cash, Rooster Punk

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Paul Cash

The power of brand: Your biggest engagement opportunity of all

Stefan Doering, PwC

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Stefan Doering

Translating brand strategy into brand identity: how to stay true to your brand proposition

James Holland, Omobono

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James Holland

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