The

Institute of Direct Marketing (IDM)

has presented a new brand identity. This is part of a two-year change programme the association is undertaking.

The move comes as the association aims to redefine its purpose and market relevance, particularly in light of the impact of digital technologies on marketing and business models.

As a result, the IDM has modified its name to ‘The Institute of Direct and Digital Marketing’, highlighting its new positioning as the only government approved institute for digital marketing. However, it will retain the shorthand version of ‘IDM’, with the ‘D’ representing both direct and digital.

Furthermore, as part of the first rebranding stage, the IDM has also launched a new logo, a new-look website and two new hi-tech training suites.

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