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BRANDING NEWS: LG Electronics launches B2B arm | B2B Marketing

LG Electronics has announced that it will develop a B2B channel in the hopes of creating significant opportunities for UK-based resellers and integrator/solution providers.

LG’s new Business Solutions Partner Programme and Portal will give partners access to sales and marketing campaigns and materials, technical support, product information, benefits and reward programmes, profile management tools, news and events from LG and enhanced communication with the LG sales team.

LG has described its Business Solutions unit as a B2B “infotainment” company, which will manufacture digital devices and solutions including LCD monitors, commercial displays, car infotainment and security systems.

LG Business Solutions general manager Barrie Guy said the company had “spoken and listened to the B2B channel”.

He continued, “The Business Solutions Partner Programme and Portal will enable us to build synergistic relationships, bringing together all the elements partners want and need to take advantage of LG’s leading business solutions in areas such as network monitors, digital signage, projectors and data storage.”

LG is seeking UK B2B resellers with expertise in audio visual, hotel/hospitality, education, government/public sector, retail, direct market and SME markets. The programme is due to be launched on 3 December.

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