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BRANDING NEWS: PA Group acquires Sticky Content | B2B Marketing

PA Group, the parent company of Press Association, has acquired an 80 per cent stake of content marketing company Sticky Content.

The purchase forms part of PA Group’s strategy to become a top provider of multi-platform content solutions across a range of sectors.

Commenting on the news, Clive Marshall, PA Group’s chief executive, said: “This is the second significant investment we have made since we sold our stake in Canada Newswire at the end of 2012.

“Last month we acquired mminternational (Europe) – a leading European weather company – to exploit the significant opportunities for growth in our MeteoGroup weather business and further strengthen its position as one of the world’s leading commercial weather organisations.

“The acquisition of Sticky Content is part of our drive to broaden the market for the Press Association’s news and information services and expand the range of products and services that complement our traditional news feed business.”

PA Group revealed its Content For Marketing businesses will now operate under the Sticky Content brand to provide clients with a complete end-to-end content marketing solution.

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