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BRANDING NEWS: Silverpop completes rebrand of Vtrenz | B2B Marketing



Silverpop’s new brand

Silverpop online marketing solutions have completed the final stages of rebranding its Vtrenz product.


The firm hopes the move will cement its position as a leader in the emerging field of engagement marketing. After announcing the switch in February, Silverpop showcased it in Britain for the first time at the recent TFM&A event in the capital.

To promote the launch, the online marketing company have created a new website which offers articles, white papers, case studies, blog postings and

best practice recommendations

for marketers ‘seeking success in the new age of engagement marketing’.

Silverpop has also renamed its

email marketing

platform ‘Silverpop Engage’. Its Vtrenz demand management and marketing automation solution, which it acquired in 2007, has been renamed ‘Engage B2B’.

The rebrand comes little more than a month after JupiterResearch named Vtrenz as the solution offering both the highest overall business value and highest market suitability.

This news follows a year of solid growth for Silverpop, which added 30 percent more clients to its roster and drove revenue up 40 percent from 2008 figures.

“We will certainly continue to focus on our core strengths of email and B2B marketing automation,” says Bill Nussey, CEO of Silverpop. “The email platform is morphing into the communications dashboard for a wide variety of engagement marketing touch points.”

Bosses are relieved to have finally completed the streamlining of the company’s services: “What we really want to focus on now is the broad sweep of marketing solutions that Silverpop can offer”, says vice president of international markets, Will Schnabel.

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