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British Franchise Association launches ‘In business by 30’ campaign | B2B Marketing


British Franchise Association

(bfa) has launched a new campaign to encourage more young people into the franchising industry.

Entitled ‘In business by 30’, the campaign will highlight a number of success stories from young entrepreneurs in order to drive fresh talent into the sector.

According to the bfa, one in five new UK franchisees are now aged under 30, with the industry contributing over £15 billion to the UK economy and employing more than 621,000 people.

As part of the campaign, the bfa are publishing numerous success stories on its website, as well as encouraging engagement through Twitter using the hashtag #InBusinessBy30.

Pip Wilkins, CEO at the bfa: “There is little doubt that franchising provides a proven and reliable business platform for young people to launch their own business.

“As a model which offers support and guidance every step of the way, franchising is ideally suited to younger entrepreneurs who may not necessarily have previous business experience.”

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