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CAMPAIGN NEWS: Greenpeace challenges supporters to design new BP logo | B2B Marketing

Greenpeace BP logo

Environmental charity and pressure group Greenpeace has challenged its supporters, professional designers and under-18s to redesign BP’s logo to draw attention to the massive oil leak in the Gulf of Mexico caused by the company.

Greenpeace also took out a full-page advert in the Guardian attacking BP chief executive Tony Hayward and quoting him as having said, “We had too many people that were working to save the world,” before asking, “What sort of company is this man running?”

The new Greenpeace logo for BP will feature in an online and print campaign and participants will also have the chance to win a day of training of a Greenpeace speedboat, design classes with agency Airside and Greenpeace ‘goody bags’.

Earlier in the week BP suspended all marketing activity as it struggles to plug the leak in the Gulf.

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