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CAMPAIGN NEWS: Mercedes-Benz Vans in sports-themed summer push | B2B Marketing

Mercedes-Benz Vans will be socially-networking, tweeting and blogging with biking and football enthusiasts this summer as part of a campaign to promote its Vito Sport and Sprinter vans.


The Vito Sport is sponsoring two events in the biking calendar, the MTB Series and the Animal Relentless Bike Tour.

Mountain biking fans will be able to keep up-to-date with the latest news via a Facebook fan page and Twitter. The campaign also lets fans to blog about their biking experiences at a dedicated blog site.

The Vito Sport will be on display at each MTB Series event.  The Vito Sport will also be continuing its partnership with The Animal Relentless Bike Tour and Team Ashton Diamondback, one of the UK’s leading mountain biking teams.

Over the summer two Vito 115 Sport Dualiner vans will be transporting the team to shows held across the UK at sports events, music festivals and city centres, along with the team using the vehicles to demonstrate their biking skills. 

To coincide with the World Cup, Mercedes-Benz has also signed a sponsorship deal with talkSPORT radio to run a series of on-air trails and a weekly Sprinter Van ‘keepy-uppy’ Challenge involving sporting and celebrity guests in front of a liveried Sprinter panel van.

Fans will also be able to test their football knowledge at the site in a fantasy football league, with the chance to win tickets to the Belgian Grand Prix and an England 2012 European qualifier at Wembley as well as AMG and off-road driving experiences at Mercedes-Benz World.

Steve Bridge, Mercedes-Benz Vans sales and marketing director said, “Through sponsorship of the MTB Series and The Animal Relentless Bike Tour we’re able to show, even at its most extreme, just how versatile the Vito Sport is. 

“And with football being the nations’ obsession, we’re delighted to be one of talkSPORT World Cup sponsors, helping us to talk directly to van drivers and dispel the important misconception that our vans are out of people’s reach, and instead drive home the message that they’re actually very affordable.”


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