Capgemini has become the official global innovation partner of the HSBC World Rugby Sevens Series.

The consultancy will use technology to innovate a better fan experience for spectators. This will include offering fans deeper insight into the sport and teams by using data and infographics to augment the series across the stadium, on television and online.

The partnership aims to highlight Capgemini’s international presence, which the company has been continually developing,

most recently revealing its new logo to celebrate Capgemini’s 50-year heritage

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Capgemini will be the key sponsor at 10 men’s and five women’s tournaments as part of the series as well as the Rugby World Cup Sevens 2018, which is a separate event. The partnership follows a lengthy relationship with the sport, with the late founder of Capgemini Serge Kampf sponsoring rugby throughout his life.

Paul Hermelin, chairman and CEO at Capgemini, said: “Our sponsorship of the Seven Series combines perfectly our heritage with our global reach, in an innovative and inclusive way. It is the next chapter in the story of Capgemini’s support for rugby. We are looking forward to enabling our clients to discover this fast-moving format, and I know that many of Capgemini’s 200,000 strong team are excited about supporting and even playing rugby sevens in the months to come.”