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Caroline Pomfret takes over as MD at B2B agency Don’t be Shy | B2B Marketing

Don’t be Shy has promoted strategy director Caroline Pomfret to MD and established a new senior management team as part of an expansion and growth strategy.

Caroline co-founded Don’t be Shy in 2016 aged 24 alongside Julian Sowerby, who had previously started tech agency Tidalwave with Paul Cash. The 27-year-old Pomfret has grown the company to a £1 million turnover and 15-person team. She took over as MD this month, with Julian moving into the role of chairman.

The other members of the management team are Heather Swales, who moves from planning director to strategy director, head of campaigns Lisa Crowther, head of technology James Tudsbury and senior account director Emma Sivakumaran.

Caroline was named a ‘rising star’ by

B2B Marketing

 in 2014, when she achieved a record promotion from account executive to account manager in under six months at the start of her career at Stein IAS. She was

also nominated for newcomer of the year

at the 2017 B2B Marketing People Awards.

Don’t be Shy has 

won five coveted B2B Marketing Awards

, including 

Best Channel Marketing Initative in 2018

, and its clients include AccessPay, Promethean and UiPath

The agency’s grwoth plans for the next 12 months including hiring five further staff members, and broadening its services with the addition of video and digital product design.

Caroline said: “It’s been a real journey from our early days as a brand new agency, to what is now a force to be reckoned with. We’ve got our sights firmly set on further growth, but to achieve this while remaining true to our core values of quality, agility and the best customer service, we needed to put the right structures and people in place. And that’s exactly what we’ve done.”

Don’t be Shy

placed 77th in the 2019 B2B Marketing Agencies Benchmarking Report


The B2B Marketing UK Agencies Benchmarking Report 2019

This year’s league table features a record-breaking 95 agencies, and is chock-full of analysis, commentary and interviews with the agencies themselves and on the state of the market.

Found out the UK’s top B2B marketing agencies

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