The marketing team had become very good at creating responses to multi-channel marketing programs. So good in fact, that the top of the sales funnel overflowed with leads to the point that it was creating a negative reaction from sales. Sales felt that the quality of the leads generated by marketing was poor and following up was sometimes a waste of time. Marketing realised they needed a way to automatically evaluate responses so only the best leads made their way to sales.
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set. The utilization of more sales
Geopolitical instability, inflation, rising interest rates, and supply chain issues are just a few of the challenges businesses face. Given this context, it’s more important than ever for businesses to make the most of managing
The 2023 trend tracker has sales enablement top of the pile, an area that’s been growing in focus over the last few years, particularly since the pandemic and the requirements for sales to sell in
Being laser-focused on the customer or prospect creates a partnership between sales and marketing because it ensures that both teams are aligned around a common goal: delivering a great customer experience. By putting the customer
As a result, MOps must be proactive in adopting new technologies to remain competitive in the industry. In this guide, we’ll explore some of the best practices for technology adoption within a marketing department. 1.
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set. In the challenging market conditions
