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Case study: Nectar Business finds B2B value in Facebook | B2B Marketing

Using social media as the primary channel to promote and celebrate a B2B partner event

Nectar Business

delivered high levels of engagement and positive brand sentiment demonstrating value of social for targeting SME audience

Nectar Business is part of


, the UK’s largest loyalty programme. It is specifically aimed at small business owners, allowing them to collect Nectar points on business purchases with a range of coalition partners including Brakes, Hertz and DHL Express, which they can then spend on rewards for themselves or the business.

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