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Case study: Norman Hay and Wyatt International

Part of Norman Hay Plc, SIFCO is the inventor and world leader of selective plating – a portable and cost-effective method for repairing or salvaging metal components. Looking to re-energise their sales drive, they decided to focus on the high potential aerospace sector. On the face of it, SIFCO was in a strong position with a global reputation and an impressive portfolio of customers. However, alternative methods had won over a new generation of engineers, and SIFCO was seen to be a ‘low-tech’ solution. It was time to get the SIFCO name back where it belonged…

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