Oracle Corporation is a global technology giant. From its early beginnings with a core focus on databases, the rapid growth and acquisitions over the past thirty years mean it now offers hardware and software solutions for every aspect of its clients’ business. An exceptional proof point of its success is the fact that every single one of the Fortune 100 runs some form of Oracle technology.

Strategy

Oracle is the industry benchmark for database software, and whilst it holds many leadership positions in its other software markets, the challenge has become ensuring that Oracle line-of-business solutions are just as well regarded in terms of market innovation and leadership.

The campaigns for its Supply Chain Management (SCM) business, aimed to generate UK sales of SCM solutions to both existing Oracle customers and net-new accounts.