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CASE STUDY: ‘Terrafirma – Serious 4×4 Accessories’ campaign by Allmakes | B2B Marketing

Allmakes 4×4 – Over 30 years of trading

For over 30 years, Allmakes 4×4 has been supplying high quality Land Rover parts and accessories strictly to the trade customers such as parts businesses, workshops, government organisations, charities and NGO’s across the world.

Originally known as simply “Allmakes”, a name relating to the vision of the company’s founding director, Peter Hands, the company now known as Allmakes 4×4 has grown into one of the most recognised suppliers for Land Rover parts in existence.

The company was started in 1977 and originally focused on supplying parts for Land Rovers, trucks and buses. Allmakes gained significant growth and was eventually awarded the Queens Award for Export in 1991. The Late 90’s saw Allmakes change its name to Allmakes 4×4 as by this time they were firmly established as a key Land Rover parts supplier. The company became the first and only company to hold an ISO9001:2000 accreditation specifically for “Storage, supply and delivery of genuine, original and replacement spare parts and accessories for vehicles manufactured by Land Rover”

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