The Client

Virgin Media Business is the UK’s only telco with a national fibre optic network. The company provides innovative, high quality solutions built on brilliant customer service.

Objectives

The launch of Virgin Media Business on 11 February 2010 signalled the arrival of a credible alternative to BT in the B2B telecoms market. Previously known as ntl:Telewest Business, it was vital to show that this was not just a rebrand, but a real shift in how the company operates.

Overall marketing and PR objectives were clear: