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Create an agenda that’s right for you at Ignite 2017 | B2B Marketing

Create an agenda that’s right for you at Ignite 2017

Martech – a tech showcase about tomorrow’s marketing tools.  

At Ignite 2017

 on Thursday 22 June we will be bringing together keynote speakers from some of the biggest names in the tech marketing

world including: 

  • Amanda St L Jobbins

    , CMO, Oracle

    – Powering hyper-growth: the keys to your success

  • John Watton

    , Senior marketing director, Adobe

    – Humanising B2B Marketing

  • Doug Kessler

    , Co-founder and creative director Velocity

    – Smashing The Big Conventions of B2B Content Marketing

  • Emma Roffey

    , Senior director of marketing

    – Cisco: A transformation story – how to achieve radical change in your marketing culture, people and process

They will be discussing such topics as powering hyper-growth, humanising B2B marketing and marketings ‘licence to lie.’ 

Our brand new Martech stream at

Ignite 2017

will be focusing on the key areas that matter most to you, including 

  • MA
  • ECRM and social CRM
  • tech stacks
  • cognitive marketing
  • programmatic
  • predictive analytics

The day also includes 7 breakout seminars and workshops in our Martech stream, as well as an exciting new tech playground – a space where you can discover and explore the latest in marketing technology. 




What are the key benefits of attending?

  • Learning: access a huge range and depth of speakers, covering everything from the strategic to the tactical.
  • Inspiration: a unique opportunity to get inspired by other B2B marketers and brands and take a stack of ideas back to the office.
  • Networking: over 1000 B2B marketers for you to connect with. Anyone who’s anyone in the industry is likely to be there.
  • Discovery: learn from speakers who have new, innovative and inspiring ideas, approaches and solutions.
  • Recognition and celebration: Ignite 2017 concludes with the B2B Marketing People Awards, win and celebrate the best people in our business.
  • Fun: this is not a dry, stuffy event. It’s buzzing and upbeat ending with our awards drinks. 

Tech industry speakers and presentations will also include: 

Danny Bluestone Founder & CEO, Cyber-Duck

How can digital transformation catalyse user experience initiatives?

•Kate Lechowicz, Senior Manager – Enterprise and Event Marketing, NetApp

Optimizing Virtual Reality, AR or AI to implement for campaigns, events, live engagements

•Holly Gage, Director of Marketing Services, EMEA, Bluewolf, an IBM Company

What is the digital marketing transformation curve and why is it important?

•Matt Owen, Global Social Media Manager, Shell

Can Artificial Intelligence save social media?

•Vanessa de Souza Lage, CMO, Rentals United

Can you make online B2B software fashionable?

•Glen Westlake, CEO, BrightTarget

How AI is Revolutionising B2B Marketing

•Rebecca Little, Managing director, ResourceIT Consulting

How to be a Digital Rockstar

•Maureen Blandford, CMO, Software Improvement Group

Forget Know Your Buyers; Know Your Ecosystems

Tech success pack.


With over 1000 delegates at

Ignite 2017

you’ll gain access to the B2B marketing world. Network, meet some of the hottest new businesses, get educated and feel inspired.

Can’t wait until the event? Thats fine, take a look at our tech success pack. From CX to tech humanisation and from millenials to pizza, this success pack includes some of our ‘most wanted’ content for marketers in tech.

Get to know Doug Kesler and Emma Roffey a little better. Doug tells us how he went from dishwasher to B2B titan and Emma explains her secrets to her success and her ‘thunderbolt’ moment.

Get to know the speakers a little better

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