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Creativity and Innovation stream | B2B Marketing

The creativity and innovation stream took place on day 3 of Ignite London 2020 on 25 June.

How we got to number one on the app stores by talking to business

Giles Rhys Jones, What Three Words

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Why creativity in B2B has never been more important than right now

Iain Lewis, and Andrew Sinclair, Torpedo

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Customer centricity in times of crises, learnings from the rapid scale motion of public sector technology adoption during Covid 19

Shona Wright, Microsoft

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Shona Wright

Zendesk Morning Show: Challenging status quo, with a fresh new approach to B2B content during lockdown

Prelini Udayan-Chiechi, Zendesk, and Jonathan Sedger, Vismedia

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How to influence people: the marketing innovator’s guide to success

Malin Linden, SAP

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Malin Liden

Panel discussion: Building a creative culture in your in-house marketing team

Joel Harrison, B2B Marketing; David Harris, Deloitte; Darren Bolton, KornFerry

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