Social media and news monitoring company Meltwater Group has announced the acquisition of
social CRM software
The acquisition came as part of Meltwater’s strategy to expand its social media capabilities and will enable the company to expand its portfolio of products and services.
Thanks to JitterJam’s expertise in
, Meltware aims to provide marcomms professionals with a comprehensive set of tools for tracking and engaging with customers on social channels ‘to transform conversations into lasting relationships’.
Commenting on the news, Jorn Lyseggen, CEO and founder of Meltwater Group, said, “The social CRM space is clearly experiencing fast growth and within three years we aim to generate $100 million a year in social CRM solutions alone. The JitterJam technology and talent will help us achieve this goal.”
Ric Pratte, co-founder, president and CEO at JitterJam. Said, “We have been tremendously impressed with Meltwater’s rapid growth in the social and marketing space. Meltwater’s expertise, highly impressive customer base and exceptional sales organization will help us bring the integrated JitterJam platform to a primed worldwide audience.”
In addition to JitterJam, Meltwater acquired BuzzGain last year and intends to acquire more businesses and technologies to help the company further expand its product suite.