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Customer advocacy: How clever B2B brands let their brand advocates do the work for them | B2B Marketing

Does getting your customers to do your marketing for you sound too good to be true?

This feature explores :

  • How to use tech to create advocates.
  • The difference between customer loyalty and advocacy.
  • How to drive a satisfied customer to recommend your business.
  • The basics of creating a customer community.
  • The importance of focusing on your detractors.

This feature has been written exclusively for our members. Membership is free and only takes five minutes to complete.

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