Just 10% of marketers are concerned about cyber security and the threat of hackers, according to research from the RSA.
This comes despite the looming implementation of
, which aims to tighten data protection laws for consumers across the EU, carrying hefty fines for business failing to achieve 100% compliance.
Although the number of concerned marketers is worryingly low, a separate study from the Ponemon Institute revealed over
three-quarters of marketers do believe a cyber security breach presents a real threat to a firm’s brand value
– yet only 43% of IT professionals agreed with this.
Marketing and IT professional regularly bypass IT procedures
The RSA research also revealed IT and marketing professionals across the US were ill-equipped to deal with potential threats: with a mere 48% of marketers possessing the appropriate protocols to combat security threats, while only 47% have a communication plan in place.
Additionally, a concerning 73% of marketers and 78% of IT professionals confessed that workarounds are often employed by their companies in an attempt to circumnavigate IT policies and procedures.
The GDPR comes into play 25 May 2018, with almost
half of UK consumers intending to take advantage of the new data protection laws
Despite this, separate research revealed only
34% of marketing and advertising businesses are aware
of the new legislation, with
48% of organisation unlikely to meet its requirements
for 100% compliance.
This free comprehensive guide explains what the General Data Protection Regulation (GDPR) is, how this incoming data protection law will affect your organisation, and the practical steps to take to prepare for it.