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DATA NEWS: LBM launches credit service | B2B Marketing

LBM has become the latest data services provider to launch a credit scoring service for business data, aimed at allowing B2B marketers to increase ROI on campaigns and avoid bad debt.

Unveiling the new service is timely given worsening of the economic outlook and the likelihood of more companies going bust and becoming unable to pay for services purchased. It is being offered in association with credit risk data specialist Graydon UK.

Richard Payne-Gill, marketing director of LBM, comments, “Not only does this partnership enhance and strengthen LBM’s proposition in the B2B list arena, it also provides us with a new channel to market.”

Martin Williams, MD of Graydon, comments, “There’s nothing worse than investing time, effort and hard cash in chasing up a sales lead only to find the company in question is not creditworthy.”


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