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David Sealey, CACI: On-demand | B2B Marketing

David Sealey, CACI: On-demand

Optimising your marketing activities and customer personalisation with data

Many marketers struggle to quickly turn data-driven insight into results. In this presentation, we will look at the challenges presented when using data as a marketer. Whether your objective is to reduce wasted acquisition costs, improve the quality of your lead generation, or send personalised messaging to prospects, data will be a vital ingredient.

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