Demandbase has announced a collaboration with Salesforce Pardot to give B2B marketers an integrated account-based marketing experience.
The partnership will mean customers can access Demandbase’s anonymous website engagement and
in Salesforce Pardot and Sales Cloud.
This also means Salesforce Pardot users will be able to use Demandbase’s AI-enabled account level data to
identify high-value accounts.
The company aim for this is to help marketing and sales teams gain a whole view of each account and better inform segmentation.
Chris Golec, CEO at Demandbase, said the collaboration will aid marketers in connecting technologies. “With over 5000 marketing technologies on the market today, the martech landscape can feel like a complicated and fragmented ecosystem, making it difficult to connect all of your data and effectively engage the right accounts.”
Nate Skinner, VP, product marketing at Salesforce Pardot, also added: “Delivering a personalised
is key to any business. Our customers will now be able to take this a step further, by combining anonymous engagement data from Demandbase with known engagement data from Pardot.
The integrated function will be available to Demandbase and Pardot customer during Q4 of this year.
The advent of artificial intelligence is worrying for some and exciting for others. But what does it actually mean, particularly in the context of B2B marketing? This guide takes the mystery out of AI, explaining its specific meaning, what the term includes, and what its rise means for marketers now and in the future.