Search
Close this search box.

Archive

Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

In a recent episode of the B2B Marketing Podcast, David Rowlands, senior editor at B2B Marketing, spoke with Paul Gibson, VP EMEA at Demandbase. The self-proclaimed martech ‘veteran’ explains what exactly ABX is, from the importance of technology, to how sales and marketing can work in harmony in the name of customer success.

Related Articles

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.