Jeff Wright

 Bluetooth marketing is officially ‘back in reach’ after the Information Commissioner’s Office (ICO) removed Bluetooth from its list of regulated opt-in communication media. This measure, taken in October last year, opens the doors to Bluetooth broadcasting (‘Bluecasting’) as a reliable, low-cost, close proximity marketing channel. So if the future’s Blue, what are we all waiting for?

Bluetooth marketing is the process of using wireless technology to transmit promotional content to the many mobile devices that support the protocol, particularly phone handsets.