Integrated and services company,
, has unveiled a marketing automation solution for the creation, sourcing, deployment and measurement of integrated marketing programmes,
MarketingBench 2.0 centrally manages print collateral, promotional items and event promotion in addition to digital marketing.
, chief development officer and executive vice president, sales and marketing at WebbMason said: “The central principle of cross-channel marketing is engaging the customer through the right channel at the right time. First generation marketing automation solutions focus on digital channels – mainly email and social. MarketingBench 2.0 is truly multi-channel and cross-channel.
“MarketingBench 2.0 automates the integration of physical marketing programs and assets such as direct mail, brochures and point-of-purchase displays, and digital marketing into a unified campaign.”