Behavioural science start-up DPL has secured £1.3 million in funding by UK based venture capital fund, Angel Co-Fund.
The
investment
is to accelerate and expand the development of DPL’s personality-based marketing platform.
According to DLP CCO Richard Robinson, DPL’s personality-based marketing provides a better understanding of prospects allowing for more precise message targeting and greater engagement to businesses. He says that DLP’s services are particularly effective in
ABM strategies
. Richard, who was appointed recently, is currently the head of DMA’s B2B Council, where he gives support and guidance to budding B2B marketers and has previously worked for Google as its director for more than three years.
DPL has also announced changes to its senior management team. Jean Pierre van Tiel was appointed as CEO, Richard became CCO and Chris Ward was appointed as CTO. The former CEO, David Marshall now becomes the board observer. DPL has also established an advisory team of three investors: Mike Reynolds, former JP Morgan investor; Russ Shaw, founder of Tech London Advocates & Global Tech Advocates and Angus Lovitt, tech marketing expert for startups.
Jean Pierre van Tiel, CEO of DPL, said: “We’re delighted to have secured this investment from Angel CoFund, which will help us to accelerate our next stage of growth. Most firms in our space are too focused on what people did yesterday as a way of modelling future potential activity. Our platform enables clients to humanise data-driven marketing at scale by adding
personality-based insights
into their creative development and media execution strategies. Our goal is to make what we do accessible and affordable to enterprises of all sizes – from start-ups to SMEs to large corporations.”
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This year’s ABM report provides essential reading for those wanting to gain a realistic and confident view on the typical cost of ABM, how long it takes to hit ROI and the success marketers you’ll see along the way.
