Campaign Monitor has taken over the email marketing software providers Emma and Delivra, and brought them under its own brand.
According to CEO Wellford Dillard the trio of brands are uniting around three core values: Delivering solutions to simplify the email market; building professional yet accessible products to help marketers and their businesses grow, and; providing human support and expertise customers need.
Dillard added: “The most important thing these three brands share is an incredible dedication to our customers. As a family of brands, our focus on the success of our customers has only gotten stronger, and our future product investments will be centered around helping our customers do more with less, helping brands drive more engagement and revenue from email, and helping marketers of every level grow as professionals.”
During this day you will learn how to build a world-class testing programme to more precisely target your emails, to deliver better results. We will look at the journey of collecting data and using data to drive more relevant and timely messaging, regardless of the stage of the customer journey or buying cycle.