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Episerver acquires personalisation company Idio

Content management platform Episerver has acquired personalisation and analytics company Idio. 

Episerver aims to use Idio’s one-to-one approach to help its

content management system

, personalisation, commerce expertise and customer insights. Using predictive analytics, Idio can gauge interests and intent of individual buyers. 

Justin Anovick, Episerver’s chief product officer, said: “Episerver plus Idio gives companies the technology they need to easily provide value to each individual in the form of a truly one-to-one digital experience. Episerver and Idio are a seamless fit both technically and culturally, and we are highly motivated to prove our combined value now and in years to come.”

Episerver helps businesses scale customer-centric approaches to

digital experiences

with more than 900 partners and 8000 customers globally.

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