Forrester has announced it will acquire advisory firm SiriusDecisions in a $245 million cash deal.
The aim of the deal is to open up opportunities of expansion for
through cross-selling services,
a shared global Salesforce
, new vertical markets, and the expansion of the SiriusDecisions platform to cover roles in IT and customer experience.
George Colony, chairman and CEO at Forrester, said the decision to acquire SiriusDecision was driven by its clients. “The combined value of Forrester’s strategic and SiriusDecisions’ operational capabilities will help our clients change and grow in tumultuous times,” he said.
Rich Eldh, co-founder and co-CEO at SiriusDecisions, added: “Allying with Forrester changes the game for our clients and accelerates our growth across industries, regions, and business functions. Beyond the powerful synergies of our two firms what will make this work is our shared passion for our clients’ success.”
The transaction is expected to close in January 2019.