How to efficiently integrate Salesforce and marketing automation | B2B Marketing

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A four step guide to a better relationship between marketing and sales

The sales and marketing functions of every business are inextricably linked. So integrating Salesforce with your chosen marketing automation system is a natural step to take for better management of the nurturing and lead generation process.

But integration isn’t always easy. To help you find a way through, we’ve come up with four key considerations in this handy eGuide.

We will show you how to:

  • Choose the marketing automation platform that works for your business
  • Connect marketing and sales in the best way for your nurture process
  • Master back and forth lead management
  • Learn from your experience and fine tune for the future

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