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How to: Optimise your website’s performance | B2B Marketing

Danny Bluestone, CEO of Cyber-Duck, reveals his top tips to improve your website’s performance and optimise its speed across different platforms

Too many marketers still assume mobile strategy is only critical for consumer-centric businesses. Some pigeon-hole smartphones and tablets as devices just for entertainment, leisure and social activities. But B2B mobile usage is intensifying. A study from Google revealed an impressive 9 per cent growth in the use of mobile devices throughout the B2B purchasing process.

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