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How to Optimize Your ABM Strategy with Intent Data | B2B Marketing

The B2B buyer’s journey is changing, and it’s more important than ever to be able to reach and engage buyers earlier in the process.

Intent data helps marketers to identify accounts with the highest propensity to buy, and allows you to reach out with the right messaging at the right time.

Read the guide to learn the power of combining ABM and intent data. 

In this e-book, you’ll learn how to use intent data to:

  • Build your ABM target list

  • Launch a predictive ABM orchestration machine

  • Measure campaign success

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