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Ignite London 2021 Session: Buyer Enablement Backed by Science: How Digital Content Drives Decisions | B2B Marketing

Eighty percent of the B2B buying journey now takes place online, with decision-makers preferring self-service discovery.

That means your content and messages need to do a lot more heavy lifting.

Marketing isn’t just driving awareness—it’s guiding decisions through consideration and evaluation. And when buyers finally talk to your sales reps, your content must be ready for the virtual stage.

In this session, Tim Riesterer, Chief Strategy Officer at Corporate Visions, reveals surprising research and practical application to make your content stand out while pushing the online buyer closer to a decision.

Watch this session and learn how to:

  • Create precise memories with messages designed to stick in your buyers’ minds
  • Differentiate from competitors with meaningful value stories that stand out
  • Drive decisions with content that’s scientifically tested to spark action

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