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InTech stream | B2B Marketing

Packed with marketers at the forefront of the B2B tech sector the InTech stream was filled with learnings on the latest strategies, tactics, ideas, and inspiration for creating growth-driving marketing.  


Relevance rules: Supercharging your connection with your audience from the first communication

As B2B marketers we all understand the power of personalisation and with 88% of us saying our clients expect a personalised experience how big is the gap between expectation and reality?

Kirsty Dawe, MD, Webeo

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Me + Moo: Getting creative with your technology

As B2B marketers in the tech sector, it’s all too easy to get seduced by the bits and bytes when communicating to audiences.

Vicki DeBlasi, head of innovation, Cisco

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Use Gamification to Capture Data to Improve the Digital Experience

Gamification can strengthen and measure the relationship with your customers and create long-term loyalty and reactivate former clients. Time to gamify your customer experience.

Available soon

Andreas Fabricius, VP of Commercial Excellence,LeadFamly

Andreas Fabricius

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