At Peloton Towers, we’ve done a show of hands on our five favourite interactive videos this year. And, as you’ll see from our choices, it’s not just the big boys that made our festive list.
5 – Google Chrome. As you’d expect from the tech gods, this video commercial to explain and promote Chrome is cool, classy and imaginative.
4 – University of the Fraser Valley. This video is proof that you don’t need a big budget to promote your services. The film may be unsophisticated but it looks like they had fun making it.
3 – Make Justice Work. We should like this one – we made it! Like a choose-your-own-adventure book, this campaign video allows the viewer to decide the fate of a fictional character and witness the consequences.
2 – BT Vision. This video guide is quite simply a good-looking and easy-to-use showcase of interactivity.
1 – Uniqlo’s Innovation Project. A seriously big budget and a serious wow factor, this interactive catwalk blew our collective minds.
If you agree/disagree or have seen other great uses of interactivity in video, then feel free to comment or offer alternatives.