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Interactive Video – Top 5 so far | B2B Marketing

At Peloton Towers, we’ve done a show of hands on our five favourite interactive videos this year. And, as you’ll see from our choices, it’s not just the big boys that made our festive list.

5 – Google Chrome. As you’d expect from the tech gods, this video commercial to explain and promote Chrome is cool, classy and imaginative.

4 – University of the Fraser Valley. This video is proof that you don’t need a big budget to promote your services. The film may be unsophisticated but it looks like they had fun making it.

3 – Make Justice Work. We should like this one – we made it! Like a choose-your-own-adventure book, this campaign video allows the viewer to decide the fate of a fictional character and witness the consequences.

2 – BT Vision. This video guide is quite simply a good-looking and easy-to-use showcase of interactivity.

1 – Uniqlo’s Innovation Project.  A seriously big budget and a serious wow factor, this interactive catwalk blew our collective minds.

If you agree/disagree or have seen other great uses of interactivity in video, then feel free to comment or offer alternatives.



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