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It’s time to rethink social

Forget what you think you know about social. It’s not something you can fob off to the most junior member of staff, but the key to reaching 95% of your target market – before they even come onto your radar. In the run up to Ignite London, Lucy Gillman sat down with Adobe’s Andy Lambert to investigate what you can expect from his session on unlocking the transformative power of social media.

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