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Iulia Balan and Salma Gaber, State Street: On-demand | B2B Marketing

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Iulia Balan and Salma Gaber, State Street: On-demand

Embedding client centricity in complex organisations: the journey from a communications to a marketing department

You will learn how marketing played a fundamental role in aligning internal stakeholders in a highly regulated and complex financial services company, to focus on developing and delivering client-centric and business agnostic value propositions.

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