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Jamie Cleghorn, Bain & Co: On-demand | B2B Marketing

Jamie Cleghorn, Bain & Co: On-demand

B2B elements of value: Creating, communicating and delivering value to customers

Join Jamie Cleghorn, Partner at Bain & Company as he share the work he is doing with leading edge B2B companies on Elements of Value®.  Published in Harvard Business Review in 2018, B2B Elements of Value bring clarity to the mystery of a value proposition.  It is a simple, intuitive approach to planning, managing and delivering your value prop across the go-to-market value chain – from strategy to customer success.

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