B2B agency gyro has appointed Kevin Fraser as its first head of precision in the US.
Fraser’s role in will be to oversee strategic efforts for clients and fast-growing US media operations such as media buying, planning, search, paid social, programmatic, data strategy and analytics.
Fraser joins gyro from global agency Carat as SVP, communications planning director where he oversaw the global Microsoft Consumer business. Over 20 years he has also worked at J Walter Thompson, Publicis, Omnicom Media Group and Universal McCann.
“I’m excited to bring my experience and knowledge to
gyro and the Dentsu Aegis Network
. With today’s rapidly changing media landscape, our innovative work and data-informed outcomes will make a meaningful difference to our clients in furthering their market positions,” he said.
Fraser will report to Stuart Giddings, global president of gyro, who said the agency was excited to have someone of Kevin’s stature joining the US media team.
“Kevin brings with him a wealth of experience and a deep understanding of both US and global media strategies that will further enhance our media offering in this most important B2B market,” said Giddings.
the most recent B2B Marketing UK Agencies Benchmarking Report
, gyro placed 17th in the league table of B2B marcomms agencies.
This year’s league table features a record-breaking 95 agencies, and is chock-full of analysis, commentary and interviews with the agencies themselves and on the state of the market.