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Leadspace secures $21 million funding | B2B Marketing

San Francisco-based SaaS company Leadspace has raised $21 million in funding to accelerate R&D and sales, following the rising popularity of AI.

The company currently provides businesses with a B2B audience management platform, aimed at both the marketing and sales function. The funding will be the third series, with current investment led by Arrowroot Capital and Jerusalem Venture Partners

The data company offers lead scores by combining client and third-party data with AI. The service is particularly popular with marketing automation companies, with Marketo

and Oracle among its client-base.

Rising interest in AI has prompted the investment

The rising emphasis on personalisation and relevance within marketing messages has seen Leadspace’s customer base increase, with B2B clients using the platform to improve account identification and data management.

Raffi Kesten, managing partner at investor company, Jerusalem Venture Partners, said: “Leadspace’s rapid and consistent growth is a result of their innovative technology, which addresses a significant market need. The company’s data management and predictive analytics platform, powered by AI, is helping enterprises and mid-market companies maximise sales and marketing potential, we believe their extraordinary growth will only continue.

Fellow investor, Matthew Safaii, managing partner at Arrowroot Capital, added: “AI is revolutionising B2B sales and marketing as more companies are seeing the results. Leadspace has pioneered this space, built an unrivalled platform and won an incredible list of customers.”

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