LinkedIn has created a campaign to show the power of platform’s community in helping each other when searching for a new role.
Some 70% of people who recently changed jobs were connected to someone at their new company, and referrals make the chances of hearing back from a recruiter four times as likely.
The ‘In It Together’ campaign initially built on this last year in its first wave, which it used real member stories to tackle stereotypical definitions of success across UK, France and Germany.
Now the campaign will include a video and still shots from LinkedIn members who have used the platform to get the right job. It is targeted at ambitious workers who want to develop their careers, initially in the UK but will then be rolled out to eight other countries (France, Germany, Sweden, Spain, Italy, UAE, Brazil and the Netherlands).
The UK campaign features four LinkedIn members. They includes Deepshikha Dhamija who worked in a lab and enjoyed science but not the lack of contact with people. The campaign shows that through her community of LinkedIn she was able to move into recruitment which she says she finds more fulfilling.
Campaign accompanied by pop-up pub
To kick-start the campaign it’s created a pop-up pub called The Linked Inn. The Inn was designed to show how socialising with your professional community can benefit your career. It also includes ‘live job specials’ with vacancies from companies such as Lloyds Banking Group. LinkedIn experts also served ‘career advice on tap’ to help customers improve their profile and grow their community.
Ngaire Moyes, senior director of brand marketing and corporate communications for EMEA and LatAm at LinkedIn, said the platform had a unique community which represented the breadth and depth of the workforce. “We wanted to bring this to life so spent the past few months capturing some amazing stories of members who have leaned on their LinkedIn community to support them in finding a new job. We hope these stories inspire more people to reach out to others to help them fulfil their professional dreams.”
LinkedIn worked alongside agencies BMB, 3Q Digital, All Response Media, Media Plus, Brands2Life, Service Plan, and Havas in order to roll out the campaign globally.
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