Close this search box.


Mika Yamamoto joins F5 Networks as chief marketing and customer experience officer

F5 Networks has appointed Mika Yamamoto to the new role of executive VP and chief marketing and customer experience officer.

The role will see Yamamoto lead F5’s marketing strategies while the tech company aims to evolve into a global multi-platform business. She will also ensure the customer remains at the centre of the company’s digital transformation initiative.

Yamamoto joins the company from Marketo where she was

appointed as global president last August

, a month before the marketing automation platform’s

$4.5 billion purchase by Adobe

. Previously she’s also held leadership roles at other big B2B brands including SAP, Amazon, Microsoft, Gartner and Accenture.

François Locoh-Donou, president and CEO at F5, said; “Mika brings to F5 deep expertise in her respective field, as well as proven leadership for companies that have undergone business transformations as significant as our own. I’m confident Mika will help accelerate F5’s transformation to a multi-cloud applications services company.”

Yamamoto will be based in Seattle in the US.

The Career Acceleration Guide

B2B Marketing surveyed over 200 B2B marketers with a range of experience and backgrounds in order to find out what sets the high-flyers apart from the rest, and the areas every marketer can work on in order to succeed. 

Find out how to accelerate your career

Related Articles

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.