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News: Adform appoints Troels Philip Jensen as CEO

Adtech company, Adform, has hired Troels Philip Jensen as its new CEO.

Troels will be stepping in for Adform’s co-founder and CEO Gustav Mellentin, who will stay with the company and continue to shape the

company’s strategic work.

Troels will be leading Adform’s employees across 29 offices in 26 countries. He was formerly the COO for the Swedish software company Itiviti AB. 

He will be joining the company to strengthen Adform’s international expansion as a leading independent supplier of advertising software technology.

Troels said: “I have been looking forward to starting as Adform’s CEO. I plan to spend the first few weeks getting to know my new colleagues, the organisation and our customers. There is an exciting global strategy on the table, which I look forward to executing with the support of Adform’s extremely talented employees.”


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